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PUMA's Strategic Shift: Navigating Market Challenges

PUMA's Strategic Shift: Navigating Market Challenges

PUMA is facing challenges with high inventory levels affecting full-price sales. The company plans pricing adjustments to counter U.S. tariff impacts by late 2025. CEO Arthur Hoeld emphasizes the need for ambition and a fresh strategy amid a swiftly changing market environment, aiming for a brand reset.

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