Shein's British Surge: Fast-Fashion Retailer Eyes Hong Kong IPO Amid Market Shifts

Shein's UK sales soared to £2.05 billion in 2024, marking a 32.3% increase. Amid efforts to list in Hong Kong, Shein faces challenges due to shifting tariff policies. The retailer expanded beyond fashion, while its market share grew despite changing global trade dynamics and scrutiny from regulators.